Students take responsibility for sustainable harvesting.

This summer, Tchibo is bringing an exceptional coffee specialty to Austria: the "Kahawa Skuli" from Tanzania, cultivated by students in a unique sustainability project. With its "Coffee Clubs," Tchibo is transforming classrooms into practical training centers where young people learn about sustainable coffee cultivation and independently cultivate coffee plants on their parents' farms. The fruity, chocolatey project coffee combines exceptional flavor with a special story and will be available from July 17th in all Tchibo stores and online at tchibo.at for €12.49 – while supplies last.

School subject “Sustainable Coffee Cultivation”

As early as 2017, Tchibo, together with its partner City Coffee Ltd, started to train students in Tanzaniato train young people in sustainable coffee cultivation within the framework of coffee clubs: What natural fertilizers are available? How can water and soil be best protected? What sales channels are there for sustainable coffee? Valuable knowledge that multiplies when the young people pass it on to their families. The project is also so special because the studentsThey independently care for and cultivate 30 to 200 coffee plants on a small piece of land on their parents' farms. This allows them to put what they have learned into practice.

Expansion of the project in 2024

Since last year, the Austrian Development Agency, ADA, has also been supporting the school project. This has enabled even more studentsbe accepted into the Coffee Clubs. At the same time, the program was expanded: now also training for school leaversThe course is offered to farmers and representatives of cooperatives. They learn about other jobs in the coffee industry, how coffee is processed and traded, and how pricing works. The goal of the school project is to inspire young people to cultivate coffee and demonstrate how coffee can be successfully cultivated sustainably – despite climate change.

You can now see for yourself how outstandingly the next generation of coffee farmers have achieved this: The fruity, chocolatey project coffee "Kahawa Skuli" from Tanzania will be available from July 17 in all Tchibo stores and online at tchibo.at for 12.49 euros/500 g – while stocks last.

Good to know

The school project in Tanzania is embedded in the Tchibo Coffee Program. Since its launch in 2024, the company has already reached over 13,000 farms in nine countries in the Coffee Belt with programs specifically tailored to local needs. The effectiveness of the measures is closely monitored by the non-profit organization Enveritas. With this support, Tchibo aims to sell exclusively responsibly grown coffee starting in 2027.